College

The CEO vs. The Play-Caller: Head Coaches Navigate College Football's New Reality

Jul 27, 2026, 3:00 PM

The modern college football head coach is part CEO, part general manager and part fundraiser. That growing workload is forcing many to decide whether they can still call plays on Saturdays.

The CEO vs. The Play-Caller: Head Coaches Navigate College Football's New Reality

(Photo: Getty Images)

Never in the history of college football has a head coach faced a fuller plate than today.

The job has always demanded long hours, relentless recruiting, and the pressure to win, but the role has been redefined in just the past five years. 

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