College
The Bullseye Fits Texas Tech Just Fine
Texas Tech has become the team everyone loves to hate in the Big 12. Joey McGuire's program welcomes the scrutiny, believing the pressure and expectations will only make the Red Raiders stronger.
(Photo: Texas Tech Athletics)
Texas Tech knows a bullseye is firmly placed on its back. That’s always the case for a defending conference champion, but it feels amplified heading into 2026 for the Red Raiders in the Big 12.
The first question commissioner Brett Yormark faced at media days was about the Texas Tech and Brendan Sorsby situation, which he punted on and refused to answer. The most viral clip from the event was a contentious back-and-forth between him and a reporter after another question about Texas Tech.
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