College
Building the Case: Joey McGuire’s Blueprint for a Texas Tech Revival
The story behind Texas Tech's football renaissance under head coach Joey McGuire added another chapter with a dominant win over previously undefeated BYU.

LUBBOCK, TX — Joey McGuire became familiar with the adage “If you build it, they will come” while he was a 31-year-old head coach at Cedar Hill High School.
He heard that legendary Longhorns basketball coach, David Milson, gave his locker room and offices a makeover and wanted to see for himself. The first thing McGuire noticed was the trophy case and how full it was; Milson led Cedar Hill to a state championship game in 2004 and retired with nearly 700 wins.
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