2025 Built Ford Tough Player of the Week Award Winners for Week 4

PLANO, TEXAS, September 24th, 2025 - Ford is celebrating the 20th anniversary of the prestigious Built Ford Tough Player of the Week and Year Awards, one of the most celebrated honors in Texas high school sports that recognizes student-athletes for their performance, leadership, and commitment to excellence. During each week of the 2025 regular season, fans, coaches, and media are asked to nominate players at FordPlayeroftheWeek.com.

To mark the milestone, Ford is partnering with Texas’ most iconic media brand, Dave Campbell’s Texas Football, to honor past recipients and showcase their achievements both on and off the field. Throughout the season, Dave Campbell’s will produce the Built Ford Tough Player of the Week Show each Thursday at 10:30 p.m. on Texan Live and across Dave Campbell’s social platforms, inviting fans to tune in weekly and follow along for highlights, stories, and exclusive content.