College
The Big 12 Doesn't Need Your Respect - It Needs Wins
The Big 12 needs a winning record in the combined 14 non-conference games against the SEC, Big Ten, and ACC over the first month of the 2025 college football season to change national perception.
The Big 12 faces a perception problem.
"Power Four” is used to describe the current hierarchy of college football, but the phrase is misleading. The SEC and Big Ten reign supreme. Those two conferences have the biggest brands and the most stroke. But even when compared to the ACC, the other Power Four conference, the Big 12 takes a backseat in perception because the ACC has power brands like Miami, Clemson, Florida State, and North Carolina.
Checking your access
We're confirming your subscription. The full article will appear in a moment.