College
Black Gold, Red Raiders: Texas Tech Leaning into Booming Expectations
Texas Tech head coach Joey McGuire knows his team must reach the Big 12 championship and compete for a spot in the College Football Playoff for 2025 to be a success.
FRISCO, TX – Anyone expecting the weight of added pressure and newfound expectations to crush the upbeat and optimistic vibe from the Texas Tech football team left the first day of Big 12 Media Days disappointed.
Pressure might bust pipes, but it also pumps oil. The money that comes from that oil in West Texas is reshaping the Red Raider football program. And maybe the entire college football hierarchy.
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