College
How 'Culture Wednesdays' Changed Fortunes for Texas Longhorns
Steve Sarkisian needed to fix the culture inside the Texas Longhorns football program and turned to 'Culture Wednesdays' as a way to bring the team closer together
AUSTIN – Steve Sarkisian spent his first year as the head coach of the Texas Longhorns as an observer. He wanted to get under the hood and figure out why one of the most powerful and resource-rich football programs in America was struggling to win.
After blowing multiple second-half leads and finishing the 2021 season 5-7, he surmised that the issue was culture.
Checking your access
We're confirming your subscription. The full article will appear in a moment.