College
What's the Future of General Managers in College Football?
The general manager is growing in importance across college football and head coaches like Mike Elko, Sonny Dykes, and Rhett Lashlee provide opinions on the future of the role

In the NFL, the General Manager typically acts as the head coach’s boss. Unsurprisingly, college head coaches don’t envision a future where that’s true for them. That’s not to say it won’t happen at some places. It already has at Stanford where GM Andrew Luck effectively fired head coach Troy Taylor in March. At Cal, newly hired Ron Rivera is answering to the AD, not head coach Justin Wilcox.
But in Texas and the south, where head coaches at the high school and college level are typically the highest paid and most deified employees at the schools, and in some cases the most in the state, the future doesn’t look like Cal and Stanford. The coaches we spoke to about the future of the GM see Luck as an outlier. A person with the wrong title, in fact.
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