Mahomes, adidas partnership could help Texas Tech separate from the Big 12 pack

LAS VEGAS – Patrick Mahomes left Lubbock as one of the best players in program history. But his status as a legend was solidified when he partnered with adidas to launch a 10-year apparel sponsorship that went into effect on July 1, 2024. If Mahomes and Texas Tech weren’t synonymous before, they are now. 

“It is one thing to be an adidas team, it is another to be a Patrick Mahomes team with adidas,” Texas Tech head coach Joey McGuire said at media day. “He’s a proud alum, man. He was such a big part of the deal.”