Brett Yormark's Big 12 is still open for business

LAS VEGAS -- Two years ago, Brett Yormark introduced himself at Big 12 Media Days, weeks before he officially started his job as the conference commissioner, and made a declaration. The Big 12 was open for business.

Since then, Texas and Oklahoma, the conference's most iconic brands, fled for the SEC. The Pac-12 collapsed, and the Big 12 grabbed four school from its ashes. Everything has changed, yet nothing has changed. That's because Yormark lives his life by the value equation, he said Tuesday to kick off the Big 12 Media Days. Those that create value deserve to be rewarded.