College
Texas introduces itself to SEC with a celebration fit for the Joneses
Texas Longhorns, ESPN SEC Network host welcoming party as two mega brands merge and new look college football landscape takes shape
Fireworks. The UT Tower lit up in a burnt orange that makes the scorching hot sun on the 40 Acres blush and retreat. Mr. Worldwide blasting a crowded Texas campus with international hits. The scene was a coronation of sorts. A merging between superpowers in a sport that’s as much about brand identity and potential earnings than touchdowns and championships.
And while we’ve known Texas was joining the SEC alongside Oklahoma for nearly two years now, attending the party crystalized the optics of modern college football. There are haves and have nots, and both parties are firmly in the haves category.
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