College
Picking the perfect corporate logo patch for each FBS Texas program
Does the future of college sports include a Dell logo on the Texas Longhorns uniforms and a John Deere emblem emblazoned on Kyle Field?
Close your eyes, picture a packed Darrell K. Royal - Texas Memorial Stadium on a November night. The pocket breaks down and Texas quarterback Quinn Ewers sees green grass. The crowd roars as Ewers sprints past the 30, the 20, the Tesla logo, the 10 - touchdown! He pounds his chest - just below the Oracle emblem - and raises a finger to the sky.
Now that power conference schools will pay athletes directly through revenue sharing in starting in fall 2025, schools are seeking new revenue streams to offset that cost. Ross Dellenger of Yahoo! Sports reported one option on the table as of Wednesday: corporate on-field logos and jersey patches.
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