Big 12 coaches in Texas sound off on Colorado, Deion Sanders entrance into conference

Coaches, backroom staffers, and administrators know that the Big 12 is a perception battle. College football is transforming even further into a divide between the haves and the have-nots. The Big 12 hired commissioner Brett Yormark to keep the conference in the national spotlight, and the former ROC NATION executive is doing just that, this time by securing a move from Colorado back to the Big 12 after over a decade in the Pac-12.

The Big 12 was the third best conference in football before recent realignment began with news that Texas and Oklahoma were leaving for the SEC. The Big 12 is in position to remain the third-best conference in America thanks to the quick movement of Yormark to reach a new television deal that ultimately led to the Colorado expansion.