College
Brett Yormark makes good on promise to make the Big 12 hipper, younger and cooler
Big 12 commissioner Brett Yormark addressed potential expansion, revenue growth initiatives and overall state of the conference at Big 12 Media Days on Wednesday at AT&T Stadium.
Brett Yormark opened Big 12 Media Days Wednesday afternoon with a bulleted list of everything the conference had accomplished in his first 11 months as commissioner. It served as a reminder that even thougn the conference's premier brands, Texas and Oklahoma, have an imminent departure date to the SEC, Yormark has positioned the Big 12 for long-term success.
The new six-year media rights extension with ESPN and Fox is the crowned-jewel achievement early in his tenure, but Yormark had more good news to share with media members. The Big 12 extended its agreement with AT&T Stadium to host the conference championship game through 2030. The former Roc Nation CEO also showed tangible steps he'd taken to make the Big 12 younger, hipper and cooler, as he'd promised. The Big 12 Championship will have major musical performer at halftime starting this season, and a new logo will be unveiled in 2024.
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