College

Lamar announces CardiNIL exchange

Feb 22, 2023, 10:22 PM

Lamar announced a partnership with INFLCR that will allow the Cardinals athletes to earn money on their Name, Image, and Likeness through the CardiNIL Exchange.

Lamar announces CardiNIL exchange

Lamar announced a partnership with INFLCR to begin the CardiNIL Exchange to allow student-athletes to pursue Name, Image, and Likeness (NIL) opportunities. The Cardinals join a quickly growing list of NIL opportunities for athletes, with Sam Houston launching the Kat Fund earlier this year. Other schools are getting the approval needed to begin a collective.

The release stated that business community members could partner directly with student-athletes if Lamar’s NIL guidelines are followed and Lamar’s compliance department approves.

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