Like a lot of people who leave Stanford University for new opportunities, Mike Bloomgren brings with him a unique, marketable concept — a trademark to codify his goals for his first head coaching job at Rice University.
It’s the phrase “Intellectual Brutality,” which Bloomgren coined in 2013 to symbolize football’s ideal mixture of intelligence and physical force. He trademarked it, helped give it life as Stanford’s offensive line coach and now intends it to be more than a hashtag for the Owls.